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Is It Worth Putting Time and Money Into Media Releases?

 As an author, you're likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases. Yet, many authors never consider adding media releases into their marketing mix. If you're not using the power of media releases in your marketing , you may be missing lots of opportunity. Paid vs FREE There are many ways to get traction for your efforts. There are free services you can distribute to, but their reach may be minimal. There are plenty of paid services that will get you lots of traction, but if you're on a budget, this may not be the way to go. With my last book launch, I got great results from PRWeb. My releases were picked up by thousands of outlets. However, there is a cost for the service. This can be cost prohibitive for anyone on a budget, but the reach may be worth reconsidering your budget restrictions. What's Your Time Worth? The first thing to determine i
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Selling in Bookstores

 With the convenience of shopping from one's couch or office, why would anyone take ti me to go to a traditional bookstore? Actually, there are many reasons. Readers of all ages love the experience of walking into a physical bookstore, grabbing a cup of coffee to sit down and read a few favorites before making a buying decision. However, massive bookstores are not always the stores of choices for today's book buyer. One reason is the closure of chains like Borders. Secondly, many prefer to shop at independent stores. Great opportunity In the era of online buying and the e-book, new technologies are offering independent bookstores a lifeline. Without the constraints of the big chains and big box stores, the independents can create a much more memorable experience for book buyers. Whether it be a book signing for a local author, regular events to increase interests of young readers, small workshops, or fundraisers for local charities, independent bookstores are in a great positi
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Your Book Is Your Business

 Start where you are with what you have. You've heard it hundreds of times. But what does that mean? You've published the book and you got it on up Amazon. Congratulations! Now what? Now the fun and frenzy begins. You push people to buy it. You share the link from Amazon. You do "free download" days with the eBook. You run Facebook ads. You blog about it. You send out eblasts . You get creative and do a book trailer and a few blog tours. You write a press release. You pitch yourself to the media. You book yourself on podcasts or run a teleseminar or start podcast all around the subject of the book. Hoping people buy the book, talk about the book and then have more people BUY the book. Whew! Book sales are soaring - for at least three months. Then you know what happens after about 90 days? Nothing. You're worn out and tired of pushing your book. You stop pushing it and your sales tank. All that hard work and you are now at a stand still. That's why being an aut
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