Is It Worth Putting Time and Money Into Media Releases?

 As an author, you're likely looking for as much visibility for you and your book(s) as possible. There are countless ways to achieve your outcome. One is with press releases aka media releases.


Yet, many authors never consider adding media releases into their marketing mix.


If you're not using the power of media releases in your marketing, you may be missing lots of opportunity.


Paid vs FREE


There are many ways to get traction for your efforts. There are free services you can distribute to, but their reach may be minimal.


There are plenty of paid services that will get you lots of traction, but if you're on a budget, this may not be the way to go.


With my last book launch, I got great results from PRWeb. My releases were picked up by thousands of outlets. However, there is a cost for the service.


This can be cost prohibitive for anyone on a budget, but the reach may be worth reconsidering your budget restrictions.


What's Your Time Worth?


The first thing to determine is what your time is worth. If you have more time than money, manually distributing your releases may be your best bet.


However, if you have a budget, using services that get your release on the newswire are a great option.


The fastest way to get your media release out on the wire is to use a service like PRWeb. There are also industry specific services that can get you in front of the right media in record time.


A quick Google search will bring up services in a variety of industries.


You can search on virtually any industry to see what's available.


Before jumping into paying for distribution, do your due diligence. Check with others in that industry to determine if the investment is worth is.


Local Media


If you plan to do local book signings, your local media can be the way to go.


Local media includes:


• Daily newspapers


• Weekly publications


• Monthly magazines


• Radio stations


• Television


When sending media releases to local media, you need to send in a timely fashion. Weekends are usually not the best time to send out your information.


How to Send Your Release





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